"Love" comes from "Lord"

Obviously it must be a thought. And obviously it is a clever thought, because it is able to frequently overcome conscious thought. It is also a widespread thought. The last track defineitely leading to the offender is that it is a castrating thought, a power theft.

No doubt: The heart thinks through the slogans of systemic propaganda.

Here we sense, reborn from its ashes, the world of self-help and emotional intelligence for dummies, now the product of something more than a simple trend. But, if it were only this its way of disclosure, we would not be facing a real propaganda structure. Our whole culture is imbued with symbolic violence against thought. It is hardly worth outlining a picture because we find the violence everywhere we look, and hear it used in whatever fiction they build our reality with. We live in a culture of "do not think, feel."

The propaganda deployment against our ability to reason has a social base that gives it a remarkable automation. Conventional wisdom has been plagued with aphorisms worthy to be remembered by anyone who has been led by the use of reason to one of its characteristic dead ends. We never fail to have, not only a movie, an advertisement or a tv news conductor, but a good friend to sit with us, listen to our problems and end up saying "you think too much." If he involves enough, he will immediately offer a collection of keys that will help us think less, to solve our problem by a distinctly different and superior mechanism. That unthinking intuition, that wise flexibility, that humble "let it be" is, quite simply, the return of our ability to decide to the capitalist class.

The system by which we must let the appetitive soul speak, by which the appetitive soul must indeed act without intermediary, simplifies to our ears by reversing the hierarchy reason-emotion. Emotion should jump above thought and master; order it through its condition of superior truth. When thought does not match with emotion, thought is wrong. Once we have achieved this inversion consistently; once the emotion acquires power over the last word in the consciousness of the individual, it gets perfectly connected to the system’s central computer. The system has not only a remarkable ability to product our wishes and, from them, our complete emotional disposition. It also identifies the appetitive soul as its natural ally; its infiltrated in consciousness.

In this ideological framework, the jewel in the crown is the subsystem of love. Love is the distillation of this philosophy, most perfect, broad and uninhibited expression. It is also, of course, the most necessary use for the system. When all else fails, when the intuitionistic  "alternative", actually just appetitive, begins to repeatedly fail, when it begins to show signs of not providing better results than the discredited reason, the system reminds us that everything will make sense with the finale of love, requiring, yes, one last, radical and definitive act of faith in one's own desires. If we want to achieve success and happiness we must finish crossing the threshold of trust; discover within ourselves the maximum appetite, one that identifies an individual with the object of consumption which will satisfy the hunger of a lifetime, and hurling her/his possession, definitely ripping us from the restrictions with which common sense warns us of the disaster. After so many broken ties with the commitment to reason, investment is too great to ever abandon the effort to make it profitable.